Use Cases
The following use cases demonstrate how the multisource•api can be utilized across various application areas.
Automatic identification of callers based on their phone number.
An insurance company receives a call. The phone system uses Call Lookup to display the name and address associated with the number — based on entries from local.ch or search.ch.
Phone systems, CRM systems, customer service centers.
More personalized greetings, faster data entry, even for new contacts.
Call Lookup is designed for real-time phone number lookups to identify the corresponding person or company. Supports both landline and mobile numbers.
Ensure that entered addresses are correct and standardized.
A customer enters their address during an online order. The API checks in real-time whether the address exists and is complete, and fills in missing data like postal code or house number.
E-commerce, CRM databases, registration systems.
Reduces errors in address capture and minimizes returns.
Autocomplete: For fast, simple address checks while typing (e.g., online forms, checkout processes).
Fulltext: For detailed searches with extended parameters or filters (e.g., CRM validation, duplicate detection).
Find people with incomplete or incorrect data.
A mail-order company receives a return shipment with an unknown address error. The API helps find the correct address for the person and ensures future deliveries.
Return management, address research, customer data maintenance.
Efficient data correction and smooth communication.
Fulltext: For targeted company searches by name, location or industry.
Match: For validation and automatic matching of company records (e.g., creditworthiness or duplicate checks).
Validate and retrieve company data.
A B2B service provider wants to check the creditworthiness and business data of a potential customer. The API provides the latest company data, including address, industry, and phone number.
New customer acquisition, credit checks, business inquiries.
Reliable business decisions based on precise company data.
Fulltext: For targeted company searches by name, location or industry.
Match: For validation and automatic matching of company records (e.g., creditworthiness or duplicate checks).
Ensure that addresses are correct and deliverable.
Before sending out a marketing campaign, all addresses are checked to ensure they are current and reachable. Invalid addresses are flagged.
Shipping providers, CRM data maintenance, marketing campaigns.
Reduced shipping costs and higher delivery rates.
Match: For single or realtime validation directly in CRM or input forms.
AddressProcessing: For scheduled or large-scale address validations (e.g., before mailings or marketing campaigns).
Automate the update of outdated address data.
A company regularly updates its customers' addresses to ensure that invoices and newsletters reach recipients.
Customer loyalty programs, billing, subscriptions.
Up-to-date data reduces return mail and improves customer communication.
Update: For realtime updates of individual addresses (e.g., customer changes in CRM).
AddressProcessing: For regular or automated bulk updates (e.g., relocation or address changes).
Add additional information to existing data sets.
A real estate agent enriches customer data with geo-coordinates and demographic features to make more targeted property suggestions.
Market research, CRM optimization, strategic planning.
Improved decision-making based on more comprehensive data.
Enrich: For realtime enrichment of individual records with additional attributes (e.g., geo-coordinates, building type, household data).
AddressProcessing: For large-scale or scheduled enrichment of existing datasets (e.g., CRM databases, marketing data).
Identify and activate customer segments with high potential for acquisition or market expansion.
A telecommunications provider looks for potential customers in rural areas who would be suitable for a fiber-optic connection. The API provides matching addresses and contact information.
Lead generation, sales, market expansion.
More efficient acquisition and targeted customer outreach.
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