Use Cases

The following use cases demonstrate how the multisource•api can be utilized across various application areas.

Identify Caller

Goal

Automatic identification of callers based on their phone number.

Example

An insurance company receives a call. The phone system uses Call Lookup to display the name and address associated with the number — based on entries from local.ch or search.ch.

Application Scenario

Phone systems, CRM systems, customer service centers.

Benefit

More personalized greetings, faster data entry, even for new contacts.

API method(s)

Search & Autocomplete

When to use which function?

• Call Lookup is designed for real-time phone number lookups to identify the corresponding person or company. Supports both landline and mobile numbers.

Capture Address

Goal

Ensure that entered addresses are correct and standardized.

Example

A customer enters their address during an online order. The API checks in real-time whether the address exists and is complete, and fills in missing data like postal code or house number.

Application Scenario

E-commerce, CRM databases, registration systems.

Benefit

Reduces errors in address capture and minimizes returns.

API method(s)

Autocomplete

Fulltext

When to use which function?

• Autocomplete: For fast, simple address checks while typing (e.g., online forms, checkout processes).

• Fulltext: For detailed searches with extended parameters or filters (e.g., CRM validation, duplicate detection).

Search/Match Person

Goal

Find people with incomplete or incorrect data.

Example

A mail-order company receives a return shipment with an unknown address error. The API helps find the correct address for the person and ensures future deliveries.

Application Scenario

Return management, address research, customer data maintenance.

Benefit

Efficient data correction and smooth communication.

API method(s)

Fulltext

Match

When to use which function?

• Fulltext: For targeted company searches by name, location or industry.

• Match: For validation and automatic matching of company records (e.g., creditworthiness or duplicate checks).

Search/Match Company

Goal

Validate and retrieve company data.

Example

A B2B service provider wants to check the creditworthiness and business data of a potential customer. The API provides the latest company data, including address, industry, and phone number.

Application Scenario

New customer acquisition, credit checks, business inquiries.

Benefit

Reliable business decisions based on precise company data.

API method(s)

Fulltext

Match

When to use which function?

• Fulltext: For targeted company searches by name, location or industry.

• Match: For validation and automatic matching of company records (e.g., creditworthiness or duplicate checks).

Validate Address

Goal

Ensure that addresses are correct and deliverable.

Example

Before sending out a marketing campaign, all addresses are checked to ensure they are current and reachable. Invalid addresses are flagged.

Application Scenario

Shipping providers, CRM data maintenance, marketing campaigns.

Benefit

Reduced shipping costs and higher delivery rates.

API method(s)

Match

Validate & Update

When to use which function?

• Match: For single or realtime validation directly in CRM or input forms.

• AddressProcessing: For scheduled or large-scale address validations (e.g., before mailings or marketing campaigns).

Update Address

Goal

Automate the update of outdated address data.

Example

A company regularly updates its customers' addresses to ensure that invoices and newsletters reach recipients.

Application Scenario

Customer loyalty programs, billing, subscriptions.

Benefit

Up-to-date data reduces return mail and improves customer communication.

API method(s)

Update

Validate & Update

When to use which function?

• Update: For realtime updates of individual addresses (e.g., customer changes in CRM).

• AddressProcessing: For regular or automated bulk updates (e.g., relocation or address changes).

Enrich Criteria

Goal

Add additional information to existing data sets.

Example

A real estate agent enriches customer data with geo-coordinates and demographic features to make more targeted property suggestions.

Application Scenario

Market research, CRM optimization, strategic planning.

Benefit

Improved decision-making based on more comprehensive data.

API method(s)

Enrich

Validate & Update

When to use which function?

• Enrich: For realtime enrichment of individual records with additional attributes (e.g., geo-coordinates, building type, household data).

• AddressProcessing: For large-scale or scheduled enrichment of existing datasets (e.g., CRM databases, marketing data).