Update Status

The update statuses provide information about the type of verification, confirmation, or update of the record. They help to reliably assess the quality and current state of the data.

Status

Reference

Explanation

The person or company is also actively listed in our data at the specified postal address.

Practice / Best Practice

Address is valid and usable, highest quality for correspondence and direct mailings. No further action required.

Status

History

Explanation

The person or company no longer resides or is registered at the postal address, but a new address is available.

Practice / Best Practice

Update the CRM with the new address, archive the old address if necessary (for traceability and data consistency).

Status

Died

Explanation

The person has passed away or the company has been dissolved.

Practice / Best Practice

Block the address for marketing purposes. If desired/required, initiate succession or customer processes.

Status

Building

Explanation

The person or company is not listed in any of our sources at the postal address, but the building address could be validated.

Practice / Best Practice

Suitable for non-personalised mailings. For personalised mailings, review carefully.

Status

Unclassified

Explanation

The person or company is known but cannot be assigned to a specific status. No statement on quality can be made.

Practice / Best Practice

Check individually (e.g. via inquiry/research). No quality statement possible.

Status

Lost

Explanation

The person or company has left the postal address without a known new address.

Practice / Best Practice

Critically review the address in the CRM. Depending on the context, update manually or put the record into a clarification process, possibly block the address.

Status

Unknown

Explanation

Neither the person/company nor the postal address is present in any source.

Practice / Best Practice

Additional verification recommended (manual/other sources). Do not use the address for correspondence, possibly block the address in the CRM.

Note

The practice examples provided are to be understood as recommendations and best practices.

Each client individually decides how the statuses are interpreted in their CRM system and which workflows are defined for them.