The update statuses provide information about the type of verification, confirmation, or update of the record. They help to reliably assess the quality and current state of the data.
Status
Reference
Explanation
The person or company is also actively listed in our data at the specified postal address.
Practice / Best Practice
Address is valid and usable, highest quality for correspondence and direct mailings. No further action required.
Price
free of charge
Status
History
Explanation
The person or company no longer resides or is registered at the postal address, but a new address is available.
Practice / Best Practice
Update the CRM with the new address, archive the old address if necessary (for traceability and data consistency).
Price
CHF 1.25
Status
Died
Explanation
The person has passed away or the company has been dissolved.
Practice / Best Practice
Block the address for marketing purposes. If desired/required, initiate succession or customer processes.
Price
CHF 0.60
Status
Lost
Explanation
The person or company has left the postal address without a known new address.
Practice / Best Practice
Critically review the address in the CRM. Depending on the context, update manually or put the record into a clarification process, possibly block the address.
Price
CHF 0.25
Status
Building
Explanation
The person or company is not listed in any of our sources at the postal address, but the building address could be validated.
Practice / Best Practice
Suitable for non-personalised mailings. For personalised mailings, review carefully.
Price
free of charge
Status
Unclassified
Explanation
The person or company is known but cannot be assigned to a specific status. No statement on quality can be made.
Practice / Best Practice
Check individually (e.g. via inquiry/research). No quality statement possible.
Price
free of charge
Status
Unknown
Explanation
Neither the person/company nor the postal address is present in any source.
Practice / Best Practice
Additional verification recommended (manual/other sources). Do not use the address for correspondence, possibly block the address in the CRM.
Price
free of charge
Note
The practice examples provided are to be understood as recommendations and best practices.
Each client individually decides how the statuses are interpreted in their CRM system and which workflows are defined for them.
